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Trends and Insights
"The starting point of all significant change is mindset." - Tom Peters
Focus Group Facility
Focus Group Facility Rental
- Consumer Focus Groups (brand testing, product testing, conceptual modeling, consumer panels)
- Mock Jury Trials
- Political Focus Groups
- Business Focus Groups (employee groups, strategy sessions, brainstorming, appreciative inquiry)
- Community Focus Groups (nonprofits, government entities, university stakeholders)
National and Regional Recruiting Services
- Largest respondent database in Summit, Medina, Stark and Portage Counties
- Highest quality national recruiting services for consumer panels, mock jury trials, and business focus groups
Qualitative Research
At the end of the day, the rich stories and underlying meaning of why people make decisions has been the lynchpin of many great business innovations. Our staff are experts at guiding respondents and gently soliciting thoughts, feelings, emotions, and ultimately decision-drivers. More importantly, we are passionate about the research process – using Glaser and Strauss grounded theory analysis techniques to reach beyond the surface “themes” to true meaning. Please see our many qualitative research services:
- Professional marketing researchers with over 15 years in qualitative research design and implementation
- Expert focus group design and moderators
- Ethnographies
- One-on-one interviews
- Dyads
- Triads
- Small group
Quantitative Research
We just love to play with numbers… but only when they tell a strategic story. Whether your interest is customer satisfaction, employee loyalty, stakeholder management, competitive advantage, benchmarking, or new market entry, our staff appreciates a challenge. More importantly, we enjoy providing information that helps our clients make informed decisions. Please see our many quantitative services:
- Quantitative Methods
- Internet Surveys
- Telephone Surveys
- Intranet Surveys
- Analytics
- Advanced Analytics
- Cluster Analysis
- Key Driver Analysis
- Push/Pull Analytics
- Structural Equation Modeling (SEM)
- Observational Research
- Mystery Shopping
- Service audits
- Competitive insight
- Price audits
- Security audits
- Ethnographies
- Shop-a-longs
- Multicultural/Aspirational Research
- African American
- Hispanic
- Multiethnic research
- Affluent multicultural research
- Secondary Research
- Media Audits
- Literature Reviews
- Emerging Market Research
- Demographic Audits
- Secondary Research using Lexus-Nexus, Yanklovich, Hoover’s, and more…
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Latest News
July 20, 2010
The Ohio Department of Transportation (ODOT) is providing opportunities to disadvantaged businesses in Northeast Ohio for nearly $67.5 million in construction, supplies, trucking and professional services contracts. The work is for the new I-90 Innerbelt Bridge project. These business opportunities reflect a Disadvantaged Business Enterprise (DBE) participation goal of 15 percent of the estimated $450 million design-build project. In an extraordinary move, ODOT has set the aspirational DBE participation goal to $90 million, or 20 percent of the project.
May 10, 2010
Dr. Rachel Talton has been named a recipient of one of the Top 10 Women Business Owners of Northeast Ohio awards by the Cleveland chapter of the National Association of Women Business Owners (NAWBO).
May 4, 2010
Dr. Beth Fitz Gibbon, a Senior Consultant with Synergy, is a practitioner in strategy, research, marketing, new business and new product development. She has consulted with and held senior management positions at Fortune 500 corporations, small and medium enterprises, and non-profits. Fitz Gibbon earned her doctorate in Business Management at Case Western Reserve University, where her research focused on the strategic outsourcing of innovation and its implications for long term competitiveness. She holds an MBA in International Marketing from Emory University and a BA in English and Psychology from Rutgers University.
May 4, 2010
Social media has forever changed the way businesses market goods and services. The use of blogs, LinkedIn, Twitter, video-sharing sites, Facebook, and other social networking tools is growing exponentially, with interested parties both contributing and voraciously consuming content.
March 3, 2010
TRUST is the critical component many organizations miss when designing corporate strategy. It's one of those things we think we understand - yet we continually take it for granted. Toyota's recent woes are an important case study in the significance of building, driving, and maintaining trust in order to maintain profits.
Collaborative engagement is one of the many positive deliverables gained from building trusted stakeholder relationships. One of our partners in TRUST, Christine Zust, found this piece today. Although the authors use a limited definition of trust (herein defined as "integrity," not the scientific definition of trust: i.e. competence, benevolence AND integrity), we hope you find article and the study valuable!
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