Synergy Marketing Strategy and Research, Inc
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Synergy Marketing Strategy
and Research, Inc
Focus Group Facility &
Corporate Headquarters
3634 West Market Street
Suite 104
Fairlawn, Ohio 44333
Facility Information »
Phone: (216) 431-0008
Toll Free: (866) 544-4007
Fax: (216) 333-1180
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What Our Clients are Saying

At Synergy, we know we don’t succeed unless our clients do. That’s why we focus on the needs of individual businesses and their stakeholders, which leads to expert results. But don’t just take our word for it; see what some of our clients have to say about the Synergy difference.


“Rachel Daniel and the entire team of Synergy exemplify the highest standards of professionalism and are true subject matter experts in their line of work. Their thought-provoking and collaborative approach to problem solving is both refreshing and highly effective. In my involvement with Kent State University, The Synergy team has been instrumental in identifying and addressing critical and often sensitive issues, and more importantly, identifying a clear plan of action to implement solutions.

“As Chief Inclusion Officer for JumpStart, I am now exploring opportunities to engage Synergy in support of our organization’s evolving ‘stakeholder model,’ which is a comprehensive effort to ensure that all citizens of our community understand and play their respective role in revitalizing our regional economy. I am excited at the prospect of working with Rachel and her entire team to make this a reality.”

Darrin Redus
Chief Inclusion Officer
Jumpstart, Inc.


“Synergy has designed and implemented surveys, focus groups and an ongoing secret shopper program for Life Line Screening. Each tactic provides critical insights into our customers’ needs, and helps us to shape more rewarding relationships with them.

“Synergy practices what it preaches – the principles and discipline of Customer Experience Management. In all of our work together, they have first developed a uniquely thorough understanding of our needs and built its solutions from there. Synergy’s customer-driven approach has helped us cultivate ours.”

Tony Bodak
Director of Service Excellence
Life Line Screening, Inc.


“Synergy, under the leadership of the indefatigable Rachel Daniel, has made all the difference for Kent State’s Supplier Diversity Program. Synergy has brought expertise and sophistication to the supplier diversity plan, passion to its implementation and external validation to its outcomes. Indeed, Synergy is more than a consultant to Kent State’s supplier diversity efforts; it is a strategic partner for a good course.

Steve O. Michael, Ph.D.
Vice Provost & Professor
Kent State University


“Synergy and DecisionPoint Marketing and Research recently assisted me with recruiting and project management for a focus group in Akron, Ohio. After my initial conversation with Rachel Daniel, I was immediately put at ease and felt confident of her company’s handling of our project. [Synergy] exhibited obvious knowledge of the field, commitment to our project, as well as a dedication to meet our needs and deadlines. Their top-notch professionalism and responsiveness are a much- appreciated and valuable asset to the field.

“I would not hesitate to hire Synergy for any of my research needs. I look forward to working with both Rachel and her staff again!”

Stephanie McDonald
Associate at Doar Litigation


"Synergy played a key role in our brand packaging development by designing and executing a consumer research project, giving us insight into our design concept, competitive benchmarks and consumer wants and needs. The staff was collaborative and professional from start to finish, and the analysis provided was concise and accurate. Their findings allowed us to optimize and improve our design direction, providing for a more dynamic result for our packaging launch."

John Trenta
Product Manager
Akzo Nobel Decorative Paints, USA


“The Stark Area Regional Transit Authority (SARTA) has worked very closely with Synergy for almost two years. In that time, we’ve engaged them to conduct a corporate culture assessment, qualitative and quantitative employee satisfaction evaluations and ongoing consulting. The Enhanced Employee Experience initiative has targeted problem areas within the agency, and is working towards effecting real organizational change. We are very pleased with the progress that has been made, and the professionalism that has been exhibited by all Synergy and DecisionPoint personnel.”

Kelly A. Zachary
HR & Safety Manager
Stark Area Regional Transit Authority

Latest News

March 3, 2010
TRUST is the critical component many organizations miss when designing corporate strategy. It's one of those things we think we understand - yet we continually take it for granted. Toyota's recent woes are an important case study in the significance of building, driving, and maintaining trust in order to maintain profits. Collaborative engagement is one of the many positive deliverables gained from building trusted stakeholder relationships. One of our partners in TRUST, Christine Zust, found this piece today. Although the authors use a limited definition of trust (herein defined as "integrity," not the scientific definition of trust: i.e. competence, benevolence AND integrity), we hope you find article and the study valuable!
January 5, 2010
This article found on Marketingprof.com (Sept. 1, 2009) by John Wechsler points out the importance of maintaining a company's often-overlooked current customer base. Online surveys are an effective tool in gaining customer feedback and they play an important role in retaining customers. In this article Wechsler lends strategies that will entice customers to reply and therefore improve repsonse rate.
December 30, 2009
Focus groups, a form of qualitative research, are an integral mechanism for obtaining attitudes on products, services, packaging, experiences or advertisements. Found on BWSmallBiz (Oct./Nov. 2009) by Louise Lee correspondent in BusinessWeek's Silicon Valley bureau is a straight forward guide to focus groups. A bit of trivia: according to Wikipedia, the first focus groups were created at the Bureau of Applied Social Research by associate director, sociologist Robert K. Merton. The term itself was coined by psychologist and marketing expert Ernest Dichter.
December 15, 2009
This timely article found on Branding Strategy Insider, Judy Franks, The Marketing Democracy outlines this coming year's top marketing trends. In it she shares her thoughts and conveys her expert opinion about the issues facing marketing professionals from reduced resources to wiser consumers. As marketing professionals we are faced with creating a solid strategy that produces results in a new and ever-changing climate.
December 1, 2009
With the holiday season upon us this timely article found on MarketingProfs.com, "The Role of Customer Gratitude in Relationship Marketing," by Robert W. Palmatier, Cheryl Burke Jarvis, Jennifer R. Bechkoff and Frank R. Kardes in the Journal of Marketing 2009, points out that customer gratitude may indeed play a role in consumer buying. Taking that extra step, as long as it's well intended, can produce positive lasting effects.
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