Synergy Marketing Strategy and Research, Inc
HomeWhat Can We Do for You?About UsFocus Group FacilityMy Trust ExpertSynergy NewsClient Research StudiesTestimonialsContact Us
Follow Synergy On:
Twitter Facebook LinkedIn
Synergy Marketing Strategy
and Research, Inc
Focus Group Facility &
Corporate Headquarters
3634 West Market Street
Suite 104
Fairlawn, Ohio 44333
Facility Information »
Phone: (216) 431-0008
Toll Free: (866) 544-4007
Fax: (216) 333-1180
Contact Us »

What Our Clients are Saying

At Synergy, we know we don’t succeed unless our clients do. That’s why we focus on the needs of individual businesses and their stakeholders, which leads to expert results. But don’t just take our word for it; see what some of our clients have to say about the Synergy difference.


“Dr. Rachel Talton and the entire team of Synergy exemplify the highest standards of professionalism and are true subject matter experts in their line of work. Their thought-provoking and collaborative approach to problem solving is both refreshing and highly effective. In my involvement with Kent State University, The Synergy team has been instrumental in identifying and addressing critical and often sensitive issues, and more importantly, identifying a clear plan of action to implement solutions.

“As Chief Inclusion Officer for JumpStart, I am now exploring opportunities to engage Synergy in support of our organization’s evolving ‘stakeholder model,’ which is a comprehensive effort to ensure that all citizens of our community understand and play their respective role in revitalizing our regional economy. I am excited at the prospect of working with Rachel and her entire team to make this a reality.”

Darrin Redus
Chief Inclusion Officer
Jumpstart, Inc.


“Synergy has designed and implemented surveys, focus groups and an ongoing secret shopper program for Life Line Screening. Each tactic provides critical insights into our customers’ needs, and helps us to shape more rewarding relationships with them.

“Synergy practices what it preaches – the principles and discipline of Customer Experience Management. In all of our work together, they have first developed a uniquely thorough understanding of our needs and built its solutions from there. Synergy’s customer-driven approach has helped us cultivate ours.”

Tony Bodak
Director of Service Excellence
Life Line Screening, Inc.


“Synergy, under the leadership of the indefatigable Dr. Rachel Talton, has made all the difference for Kent State’s Supplier Diversity Program. Synergy has brought expertise and sophistication to the supplier diversity plan, passion to its implementation and external validation to its outcomes. Indeed, Synergy is more than a consultant to Kent State’s supplier diversity efforts; it is a strategic partner for a good course.

Steve O. Michael, Ph.D.
Vice Provost & Professor
Kent State University


“Synergy and DecisionPoint Marketing and Research recently assisted me with recruiting and project management for a focus group in Akron, Ohio. After my initial conversation with Dr. Rachel Talton, I was immediately put at ease and felt confident of her company’s handling of our project. [Synergy] exhibited obvious knowledge of the field, commitment to our project, as well as a dedication to meet our needs and deadlines. Their top-notch professionalism and responsiveness are a much- appreciated and valuable asset to the field.

“I would not hesitate to hire Synergy for any of my research needs. I look forward to working with both Rachel and her staff again!”

Stephanie McDonald
Associate at Doar Litigation


"Synergy played a key role in our brand packaging development by designing and executing a consumer research project, giving us insight into our design concept, competitive benchmarks and consumer wants and needs. The staff was collaborative and professional from start to finish, and the analysis provided was concise and accurate. Their findings allowed us to optimize and improve our design direction, providing for a more dynamic result for our packaging launch."

John Trenta
Product Manager
Akzo Nobel Decorative Paints, USA


“The Stark Area Regional Transit Authority (SARTA) has worked very closely with Synergy for almost two years. In that time, we’ve engaged them to conduct a corporate culture assessment, qualitative and quantitative employee satisfaction evaluations and ongoing consulting. The Enhanced Employee Experience initiative has targeted problem areas within the agency, and is working towards effecting real organizational change. We are very pleased with the progress that has been made, and the professionalism that has been exhibited by all Synergy and DecisionPoint personnel.”

Kelly A. Zachary
HR & Safety Manager
Stark Area Regional Transit Authority

Latest News

July 20, 2010
The Ohio Department of Transportation (ODOT) is providing opportunities to disadvantaged businesses in Northeast Ohio for nearly $67.5 million in construction, supplies, trucking and professional services contracts. The work is for the new I-90 Innerbelt Bridge project. These business opportunities reflect a Disadvantaged Business Enterprise (DBE) participation goal of 15 percent of the estimated $450 million design-build project. In an extraordinary move, ODOT has set the aspirational DBE participation goal to $90 million, or 20 percent of the project.
May 10, 2010
Dr. Rachel Talton has been named a recipient of one of the Top 10 Women Business Owners of Northeast Ohio awards by the Cleveland chapter of the National Association of Women Business Owners (NAWBO).
May 4, 2010
Dr. Beth Fitz Gibbon, a Senior Consultant with Synergy, is a practitioner in strategy, research, marketing, new business and new product development. She has consulted with and held senior management positions at Fortune 500 corporations, small and medium enterprises, and non-profits. Fitz Gibbon earned her doctorate in Business Management at Case Western Reserve University, where her research focused on the strategic outsourcing of innovation and its implications for long term competitiveness. She holds an MBA in International Marketing from Emory University and a BA in English and Psychology from Rutgers University.
May 4, 2010
Social media has forever changed the way businesses market goods and services. The use of blogs, LinkedIn, Twitter, video-sharing sites, Facebook, and other social networking tools is growing exponentially, with interested parties both contributing and voraciously consuming content.
March 3, 2010
TRUST is the critical component many organizations miss when designing corporate strategy. It's one of those things we think we understand - yet we continually take it for granted. Toyota's recent woes are an important case study in the significance of building, driving, and maintaining trust in order to maintain profits. Collaborative engagement is one of the many positive deliverables gained from building trusted stakeholder relationships. One of our partners in TRUST, Christine Zust, found this piece today. Although the authors use a limited definition of trust (herein defined as "integrity," not the scientific definition of trust: i.e. competence, benevolence AND integrity), we hope you find article and the study valuable!
All Rights Reserved 2010, Synergy Marketing Strategy and Research, Inc - Admin Login   |   Affordable web design by Ohio Connect
We are proud to host our surveys using Online Survey Software by Zarca Interactive.