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Synergy Marketing Strategy
and Research, Inc
Focus Group Facility &
Corporate Headquarters
3634 West Market Street
Suite 104
Fairlawn, Ohio 44333
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Phone: (216) 431-0008
Toll Free: (866) 544-4007
Fax: (216) 333-1180
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What Our Clients are Saying

At Synergy, we know we don’t succeed unless our clients do. That’s why we focus on the needs of individual businesses and their stakeholders, which leads to expert results. But don’t just take our word for it; see what some of our clients have to say about the Synergy difference.


“Dr. Rachel Talton and the entire team of Synergy exemplify the highest standards of professionalism and are true subject matter experts in their line of work. Their thought-provoking and collaborative approach to problem solving is both refreshing and highly effective. In my involvement with Kent State University, The Synergy team has been instrumental in identifying and addressing critical and often sensitive issues, and more importantly, identifying a clear plan of action to implement solutions.

“As Chief Inclusion Officer for JumpStart, I am now exploring opportunities to engage Synergy in support of our organization’s evolving ‘stakeholder model,’ which is a comprehensive effort to ensure that all citizens of our community understand and play their respective role in revitalizing our regional economy. I am excited at the prospect of working with Rachel and her entire team to make this a reality.”

Darrin Redus
Chief Inclusion Officer
Jumpstart, Inc.


“Synergy has designed and implemented surveys, focus groups and an ongoing secret shopper program for Life Line Screening. Each tactic provides critical insights into our customers’ needs, and helps us to shape more rewarding relationships with them.

“Synergy practices what it preaches – the principles and discipline of Customer Experience Management. In all of our work together, they have first developed a uniquely thorough understanding of our needs and built its solutions from there. Synergy’s customer-driven approach has helped us cultivate ours.”

Tony Bodak
Director of Service Excellence
Life Line Screening, Inc.


“Synergy, under the leadership of the indefatigable Dr. Rachel Talton, has made all the difference for Kent State’s Supplier Diversity Program. Synergy has brought expertise and sophistication to the supplier diversity plan, passion to its implementation and external validation to its outcomes. Indeed, Synergy is more than a consultant to Kent State’s supplier diversity efforts; it is a strategic partner for a good course.

Steve O. Michael, Ph.D.
Vice Provost & Professor
Kent State University


“Synergy and DecisionPoint Marketing and Research recently assisted me with recruiting and project management for a focus group in Akron, Ohio. After my initial conversation with Dr. Rachel Talton, I was immediately put at ease and felt confident of her company’s handling of our project. [Synergy] exhibited obvious knowledge of the field, commitment to our project, as well as a dedication to meet our needs and deadlines. Their top-notch professionalism and responsiveness are a much- appreciated and valuable asset to the field.

“I would not hesitate to hire Synergy for any of my research needs. I look forward to working with both Rachel and her staff again!”

Stephanie McDonald
Associate at Doar Litigation


"Synergy played a key role in our brand packaging development by designing and executing a consumer research project, giving us insight into our design concept, competitive benchmarks and consumer wants and needs. The staff was collaborative and professional from start to finish, and the analysis provided was concise and accurate. Their findings allowed us to optimize and improve our design direction, providing for a more dynamic result for our packaging launch."

John Trenta
Product Manager
Akzo Nobel Decorative Paints, USA


“The Stark Area Regional Transit Authority (SARTA) has worked very closely with Synergy for almost two years. In that time, we’ve engaged them to conduct a corporate culture assessment, qualitative and quantitative employee satisfaction evaluations and ongoing consulting. The Enhanced Employee Experience initiative has targeted problem areas within the agency, and is working towards effecting real organizational change. We are very pleased with the progress that has been made, and the professionalism that has been exhibited by all Synergy and DecisionPoint personnel.”

Kelly A. Zachary
HR & Safety Manager
Stark Area Regional Transit Authority

Latest News

September 9, 2013
At Synergy, we've provided enterprise-level strategies since our founding in 2002. This year, we’ve culled the most profit-building, brand-boosting methods from our own work and the work of colleagues in research, marketing, and consulting to design our signature product – the BloomPrint for Brands The BloomPrint takes the most immediately impactful competitive research, industry best practices, benchmarking tools and brand experience strategies of over 250 campaigns and projects and synthesized them into one powerful tool. It’s like Miracle Grow for brands!
May 5, 2013
Recently, I was asked how we think about brand at Synergy. It's a great question, since we believe our market differentiator is being at the intersection of science and passion for great brands. We define brand holistically – we believe it is the PROMISE to customers, employees and stakeholders that every company makes (for good or for ill). In our research, we have found four critical success factors of brands which have leveraged the Currency of Passion (or COP).
April 30, 2013
A great post by Jeannie Walters and our friends at 360Connext, a a Chicago-based consulting firm specializing in the cornerstones of customer experience: customer engagement, employee engagement and connections like social media.Jeannie has it exactly right - enlightened leadership ACROSS THE ORGANIZATION is key to amazing Customer Experience.
April 27, 2013
Could I help companies truly earn the trust and loyalty of their consumers? Of their employees? Of shareholders and stakeholders? I believed then, and I believe now that I could – so I founded Synergy Marketing Strategy & Research, Inc.
April 18, 2013
Chief marketing officers at top companies are using customer insights and passion to build brand equity and increase the strategic value of marketing within their companies, according to new research by Dr. Rachel Talton, an award-winning marketing and branding consultant, researcher, and author in Cleveland.
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