Synergy International Acquires DecisionPoint Marketing and Research, Inc.
Purchase solidifies Synergy’s long-term growth strategy
AKRON, Ohio, Aug. 29, 2007 – Synergy International Limited, Inc., an award-winning northeast Ohio strategic marketing firm, today announced that it acquired DecisionPoint Marketing and Research, Inc., a leading marketing research firm in Summit County. This acquisition makes Synergy the only African-American and female business enterprise that specializes in customer experience management in Summit County.
"This marriage of Synergy and Decision Point underscores our commitment to providing world class marketing and research services to the Northeast Ohio region," said Rachel Daniel, chairman and chief customer experience officer of Synergy. "This acquisition is an important step in our long-term vision and growth strategy.”
DecisionPoint has provided qualitative and quantitative marketing research to Summit and surrounding counties for more than 13 years. Synergy has established itself as a leader in the field of customer experience management for its customers since 2002. Synergy and DecisionPoint, operating as a wholly-owned subsidiary of Synergy, now offer a broader suite of services, including full-service focus group recruiting and facility rental; mock jury trials; mystery shopping; Web usability groups; and online surveys.
"DecisionPoint customers will experience a seamless transition," said Amy Merrill, CEO and founder of DecisionPoint. "Synergy is a market leader in voice-of-the-customer and voice-of-the-employee marketing research, customer experience training programs, and planning and executing strategic marketing plans — the total customer experience value chain. Our clients will now benefit from our full service solutions in strategic consulting as well as research."
“This is a very exciting time,” Daniel reflects. “We’re combining the passion, creativity, and research knowledge of two leading-edge companies. Now we are better positioned to help corporations build lasting relationships with their customers across the state of Ohio and around the globe.
“I am also glad to have this opportunity to expand into Summit, Stark, Portage, and Medina counties,” continued Daniel. “Synergy is based in Cuyahoga County, and we feel good about our ability to grow, create jobs, and stimulate the economic base of this region. We want to continue to raise the bar on the level of services provided right here in Northeast Ohio.”
About DecisionPoint Marketing and Research
Founded in 1994 as a marketing research focus facility, DecisionPoint put clients in touch with the voices of consumers in an objective, third-party environment — specifically, a focus group setting. Clients have included Time Warner Cable, Jury Sync, Goodyear Tire and Rubber Co., Akron General Hospital, GoJo, Sherwin Williams, FirstMerit, and Summa Health System.
Since its inception, DecisionPoint has continued to grow, providing world-class services within the field of qualitative research. DecisionPoint is headquartered in Fairlawn, Ohio.
About Synergy International Limited, Inc.
Synergy is a leading full-service marketing consulting firm, with a niche in Customer Experience Management. In fact, Synergy is one of the only firms of its kind in the state of Ohio. Some clients include: National City Bank, Alltel Corporation, Kent State University, Key Bank, Stark Area Regional Transit Authority, Eaton Corporation, Life Line Screening and the Akron Urban League.
Synergy is passionate about helping organizations attract and retain valuable customers and employees. It is headquartered in Cleveland, Ohio.
SOURCE: Synergy International Limited, Inc.
Media Contact
Kristin Weidlein
216-431-0008
kweidlein@synergycem.com
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