Stakeholder Relationship Management

"Endearing behavior by a company toward its stakeholders is one of the most decisive competitive differences ever wielded in capitalistic enterprise." - Sisodia, Sheth and Wolfe (2007)

Stakeholder Research and Consulting

Strategic Initiatives

Customer Experience Management

Enhanced Customer Experience™
Consumer Research Initiatives

Qualitative
Quantitative
Behavioral
Brand Testing
Product Testing
Benchmarking

Consumer Communication Strategies
Multicultural Marketing

Supplier Initiatives

Supplier Diversity

Employee Experience Management

Enhanced Employee Experience
Employee Surveys
Employee Brainstorming (using Appreciative Inquiry methods)
Employee Focus Groups
Performance Metrics
Training and Development

Customer Service Training

Community Engagement

Enhanced Stakeholder Experience
Community Surveys
Reputation Research
Stakeholder Audits

Latest News

September Kicks-Off with a Home Run for Economic Inclusion and Collaboration

September 28, 2011

September 1st built on the success and attention of economic inclusion and collaboration for Northeast Ohio with the grand-opening of the Minority Business Development Agency (MBDA) and the second highly-anticipated Northeast Ohio Economic Inclusion Forum: Defining Solutions - Perspectives from the Nonprofit Sector.

Synergy Congratulates the Best and Brightest in Healthcare

July 25, 2011

Synergy congratulates all of the hospitals recognized by US News and World Report on the Best Hospitals list of 2011 - 12. We are particularly proud of the Cleveland Clinic and University Hospitals Case Medical Center - each of whom was nationally ranked in over 20 specialties!

Senator Brown, Mayor Jackson, Local and State Officials to Host Economic Inclusion Forum

March 28, 2011

Designed by Synergy and hosted by Cleveland State University on March 31, the Public Sector Economic Inclusion Forum will focus on engaging minority- and women-owned businesses.

Synergy CEO Participates in Small Business Forum with President Obama and Cabinet Members

February 23, 2011

Dr. Rachel Talton, CEO of Synergy Marketing Strategy and Research, Inc. was one of few entrepreneurs and leaders honored to participate in President Obama's “Winning the Future Forum on Small Business” held on February 22, 2011 at Cleveland State University.

Earn up to $100 Cash for Your Opinions

October 27, 2010

Synergy conducts focus groups, surveys, mystery shopping, mock jury trials and various brand research projects across the U.S. If you are interested, in joining our national marketing research panel...