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Stakeholder Relationship Management
"Endearing behavior by a company toward its stakeholders is one of the most decisive competitive differences ever wielded in capitalistic enterprise." - Sisodia, Sheth and Wolfe (2007)
Stakeholder Research and Consulting
- Strategic Initiatives
- Customer Experience Management
- Enhanced Customer Experience™
- Consumer Research Initiatives
- Qualitative
- Quantitative
- Behavioral
- Brand Testing
- Product Testing
- Benchmarking
- Consumer Communication Strategies
- Multicultural Marketing
- Supplier Initiatives
- Employee Experience Management
- Enhanced Employee Experience
- Employee Surveys
- Employee Brainstorming (using Appreciative Inquiry methods)
- Employee Focus Groups
- Performance Metrics
- Training and Development
- Customer Service Training
- Community Engagement
- Enhanced Stakeholder Experience
- Community Surveys
- Reputation Research
- Stakeholder Audits
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Latest News
July 20, 2010
The Ohio Department of Transportation (ODOT) is providing opportunities to disadvantaged businesses in Northeast Ohio for nearly $67.5 million in construction, supplies, trucking and professional services contracts. The work is for the new I-90 Innerbelt Bridge project. These business opportunities reflect a Disadvantaged Business Enterprise (DBE) participation goal of 15 percent of the estimated $450 million design-build project. In an extraordinary move, ODOT has set the aspirational DBE participation goal to $90 million, or 20 percent of the project.
May 10, 2010
Dr. Rachel Talton has been named a recipient of one of the Top 10 Women Business Owners of Northeast Ohio awards by the Cleveland chapter of the National Association of Women Business Owners (NAWBO).
May 4, 2010
Dr. Beth Fitz Gibbon, a Senior Consultant with Synergy, is a practitioner in strategy, research, marketing, new business and new product development. She has consulted with and held senior management positions at Fortune 500 corporations, small and medium enterprises, and non-profits. Fitz Gibbon earned her doctorate in Business Management at Case Western Reserve University, where her research focused on the strategic outsourcing of innovation and its implications for long term competitiveness. She holds an MBA in International Marketing from Emory University and a BA in English and Psychology from Rutgers University.
May 4, 2010
Social media has forever changed the way businesses market goods and services. The use of blogs, LinkedIn, Twitter, video-sharing sites, Facebook, and other social networking tools is growing exponentially, with interested parties both contributing and voraciously consuming content.
March 3, 2010
TRUST is the critical component many organizations miss when designing corporate strategy. It's one of those things we think we understand - yet we continually take it for granted. Toyota's recent woes are an important case study in the significance of building, driving, and maintaining trust in order to maintain profits.
Collaborative engagement is one of the many positive deliverables gained from building trusted stakeholder relationships. One of our partners in TRUST, Christine Zust, found this piece today. Although the authors use a limited definition of trust (herein defined as "integrity," not the scientific definition of trust: i.e. competence, benevolence AND integrity), we hope you find article and the study valuable!
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