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Synergy Marketing Strategy
and Research, Inc
Focus Group Facility &
Corporate Headquarters
3634 West Market Street
Suite 104
Fairlawn, Ohio 44333
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Phone: (216) 431-0008
Toll Free: (866) 544-4007
Fax: (216) 333-1180
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Latest Reports


Building Audience Trust: The Winning Strategy for Successful Speakers
Synergy CEO provides time-honored trust-building strategies to a packed audience of emerging and established speakers, coaches, and entrepreneurs on August 27, 2009. Link to audio replay.

Keys To The Golden Door - 10 Steps to Success For Women and Minorities in Business
Researchers from the Atlanta business consultancy, The Hackett Group, surveyed 50 companies with median revenues of $7 billion and a median procurement spend of $3 billion (Wall Street Journal, August 2006). They found that firms that 'focus heavily on supplier diversity' generate a 133 percent greater return on procurement investments than the typical business. In these economic times, those numbers can not be ignored.

Breakthrough - Double Your Brand Equity in an Uncertain Economy - Part I
In a faltering economy, Brand Trust is the most powerful tool corporations, nonprofit organizations, and even individuals, posses. To establish a trusted brand means more than to present pretty logos and fancy slogans. Your brand foundation should be one that is authentic; built on the integrity of your products and services, and recognized for the passion and value you and your organization bestows upon the world.

How to Build a Strong Brand in a Weak Economy
Let's get the bad news over with: To say that the U.S. economy is facing the most challenging economic time since the Great Depression is not an overstatement. Last week, employers shed almost 600,000 jobs. Today, 11.6 million Americans are out of work. According to the Bureau of Labor Statistics, the unemployment rate has officially risen to 7.6%.

Minority Business of the Year
Synergy International wins Minority Business of the Year from the Northern Ohio Minority Business Council in 2005!

Latest News

September 9, 2013
At Synergy, we've provided enterprise-level strategies since our founding in 2002. This year, we’ve culled the most profit-building, brand-boosting methods from our own work and the work of colleagues in research, marketing, and consulting to design our signature product – the BloomPrint for Brands The BloomPrint takes the most immediately impactful competitive research, industry best practices, benchmarking tools and brand experience strategies of over 250 campaigns and projects and synthesized them into one powerful tool. It’s like Miracle Grow for brands!
May 5, 2013
Recently, I was asked how we think about brand at Synergy. It's a great question, since we believe our market differentiator is being at the intersection of science and passion for great brands. We define brand holistically – we believe it is the PROMISE to customers, employees and stakeholders that every company makes (for good or for ill). In our research, we have found four critical success factors of brands which have leveraged the Currency of Passion (or COP).
April 30, 2013
A great post by Jeannie Walters and our friends at 360Connext, a a Chicago-based consulting firm specializing in the cornerstones of customer experience: customer engagement, employee engagement and connections like social media.Jeannie has it exactly right - enlightened leadership ACROSS THE ORGANIZATION is key to amazing Customer Experience.
April 27, 2013
Could I help companies truly earn the trust and loyalty of their consumers? Of their employees? Of shareholders and stakeholders? I believed then, and I believe now that I could – so I founded Synergy Marketing Strategy & Research, Inc.
April 18, 2013
Chief marketing officers at top companies are using customer insights and passion to build brand equity and increase the strategic value of marketing within their companies, according to new research by Dr. Rachel Talton, an award-winning marketing and branding consultant, researcher, and author in Cleveland.
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