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Synergy Marketing Strategy
and Research, Inc
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3634 West Market Street
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Fairlawn, Ohio 44333
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Dr. Rachel Talton
Founder and CEO

Brilliant Minds.

"In business, passion is your greatest asset. It's all about igniting the hearts of employees and customers by instilling trust through continued engagement. That business philosophy has led to Synergy's own growth."

Dr. Talton left an executive role in 2002 after becoming a young widow, a challenge that compelled her to become an entrepreneur focused on exploring the emotional connection between consumer mindset and the bottom line. Her quest led her to Case Western Reserve University Weatherhead School of Management, where she received a Doctorate of Management in 2010 and now serves as Adjunct Professor of Marketing for the school.

Dr. Rachel has designed, managed and implemented hundreds of successful research studies and guided marketing and brand strategy processes for some of the world's top brands.

Dr. Talton, affectionately (and professionally) known as "Dr. Rachel" has also been recognized by several organizations for her career achievements, including a finalist nod for the 2010 Northeast Ohio ATHENA® International Award.  She has also received the 2010 NAWBO Top 10 Women Business Owners of Northeast Ohio Award, Crain's Cleveland Business Top Forty under 40, and the 2007 "Most Influential Business Leaders in Northeast Ohio" of the Call & Post.

Additionally, she has received the Blue Key Oratory Award, Entrepreneur of the Year Award and is the recipient of the Minority Business of the Year award. She is often a featured success story in brand communications, most recently for Dell and Microsoft.

Big Hearts.

In addition to her many professional accolades, Dr. Rachel is widely respected for her philanthropic work and civic leadership. She has served on the board of directors for TeamNEO, CEOCG, the Cleveland Zoological Society — and currently serves on the Boards of Positively Cleveland, JumpStart, Inc. and Cuyahoga Community College Foundation. Most importantly, Dr. Rachel answers the call when asked to speak on behalf of those in need. She is a passionate advocate for Northeast Ohio's economic development — and has been involved in the renaissance of the region.

Dr. Rachel is a strong advocate for women and girls — taking on mentoring two young women per year in addition to her service in the Links, Inc. and her sorority, Delta Sigma Theta, Inc.  In her spare time (you heard that right), Dr. Rachel has dedicated countless hours to designing leading The Northeast Ohio Economic Inclusion Collective, a regional initiative to move the needle on minority and female business growth across the region.

Latest News

September 9, 2013
At Synergy, we've provided enterprise-level strategies since our founding in 2002. This year, we’ve culled the most profit-building, brand-boosting methods from our own work and the work of colleagues in research, marketing, and consulting to design our signature product – the BloomPrint for Brands The BloomPrint takes the most immediately impactful competitive research, industry best practices, benchmarking tools and brand experience strategies of over 250 campaigns and projects and synthesized them into one powerful tool. It’s like Miracle Grow for brands!
May 5, 2013
Recently, I was asked how we think about brand at Synergy. It's a great question, since we believe our market differentiator is being at the intersection of science and passion for great brands. We define brand holistically – we believe it is the PROMISE to customers, employees and stakeholders that every company makes (for good or for ill). In our research, we have found four critical success factors of brands which have leveraged the Currency of Passion (or COP).
April 30, 2013
A great post by Jeannie Walters and our friends at 360Connext, a a Chicago-based consulting firm specializing in the cornerstones of customer experience: customer engagement, employee engagement and connections like social media.Jeannie has it exactly right - enlightened leadership ACROSS THE ORGANIZATION is key to amazing Customer Experience.
April 27, 2013
Could I help companies truly earn the trust and loyalty of their consumers? Of their employees? Of shareholders and stakeholders? I believed then, and I believe now that I could – so I founded Synergy Marketing Strategy & Research, Inc.
April 18, 2013
Chief marketing officers at top companies are using customer insights and passion to build brand equity and increase the strategic value of marketing within their companies, according to new research by Dr. Rachel Talton, an award-winning marketing and branding consultant, researcher, and author in Cleveland.
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