September 9, 2013
At Synergy, we've provided enterprise-level strategies since our founding in 2002. This year, we’ve culled the most profit-building, brand-boosting methods from our own work and the work of colleagues in research, marketing, and consulting to design our signature product – the BloomPrint for Brands
The BloomPrint takes the most immediately impactful competitive research, industry best practices, benchmarking tools and brand experience strategies of over 250 campaigns and projects and synthesized them into one powerful tool.
It’s like Miracle Grow for brands!
May 5, 2013
Recently, I was asked how we think about brand at Synergy. It's a great question, since we believe our market differentiator is being at the intersection of science and passion for great brands. We define brand holistically – we believe it is the PROMISE to customers, employees and stakeholders that every company makes (for good or for ill). In our research, we have found four critical success factors of brands which have leveraged the Currency of Passion (or COP).
April 30, 2013
A great post by Jeannie Walters and our friends at 360Connext, a a Chicago-based consulting firm specializing in the cornerstones of customer experience: customer engagement, employee engagement and connections like social media.Jeannie has it exactly right - enlightened leadership ACROSS THE ORGANIZATION is key to amazing Customer Experience.
April 27, 2013
Could I help companies truly earn the trust and loyalty of their consumers? Of their employees? Of shareholders and stakeholders? I believed then, and I believe now that I could – so I founded Synergy Marketing Strategy & Research, Inc.
April 18, 2013
Chief marketing officers at top companies are using customer insights and passion to build brand equity and increase the strategic value of marketing within their companies, according to new research by Dr. Rachel Talton, an award-winning marketing and branding consultant, researcher, and author in Cleveland.