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Dr. Rachel Y. Talton Named Marketing Professor at Case Western Reserve University Weatherhead School of Management

February 8, 2012

Cleveland, OHIO - Dr.  Rachel Y. Talton has been named Adjunct Professor of Marketing at Case Western Reserve University's (CWRU) Weatherhead School of Management.

Dr. Talton, who received her doctorate in management from CWRU, is founder and CEO of Synergy Marketing Strategy & Research, Inc. (www.synergyloyalty.com), where she and her team of consultants analyze opportunities to build brand and organization trust, satisfaction, value perceptions and engagement in dynamic macro-level industry environments.

"I am excited to bridge the gap between rigor and relevance - between  theory and practice. Weatherhead is truly a world-class exemplar of practitioner-scholarship, and I appreciate the opportunity," states Dr. Talton. "We provide the students real-life management challenges that organizations and brands face every day, then help them become strategic using rich data and smart insights to solve those challenges."

Starting in Spring Semester of 2012, Dr. Talton will teach Marketing Insights Management, an MBA-level course at the management school. The course focuses on the essential processes of marketing research studies to extract valid and useful insights for managerial action that yield attractive return on investment.

"Dr. Talton will be the lead faculty instructor for the Marketing Insights course, which she designed to challenge our MBAs to go beyond data to uncover insights into customer behavior and inspire them through real-world experiences," explains Jagdip Singh, PhD, H. Clark Ford Professor and Chair and Professor of Marketing and Policy Studies, Weatherhead School of Management. "Her involvement in Weatherhead courses is part of an initiative to integrate rigorous scholarship with cutting-edge practice in classroom experiences."

For more information, including high-res photography and interviews, please contact Crystal Ogden at Synergy Marketing Strategy and Research, Inc., cogden@synergyloyalty.com or 216.431.0008.

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About Dr. Rachel Talton

As CEO of Synergy, Dr. Talton designed the Synergy Trust IndexTM, which measures consumer trust and distrust in the largest corporations in the United States, and TrustTrendsTM, which ranks the most trusted brands in the U.S.  These tools provide executives with information to drive consumer loyalty. Dr. Talton holds a B.A. in psychology and an M.B.A. with a concentration in finance. She received a doctorate in management from Case Western Reserve University.

About Synergy Marketing Strategy & Research, Inc.

Synergy helps to build trust and unleash passion in organizations from the inside out. Senior consultants have executive experience in both marketing and organizational development, designing initiatives that include both marketing research and strategy to better understand consumer and employee behaviors and leverage opportunities for growth. The company, and its onsite insight facility, is headquartered in Fairlawn, Ohio, with a reach that extends nationwide.

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