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September 1st built on the success and attention of economic inclusion and collaboration for Northeast Ohio with the grand-opening of the Minority Business Development Agency (MBDA) and the second highly-anticipated Northeast Ohio Economic Inclusion Forum: Defining Solutions - Perspectives from the Nonprofit Sector.

Synergy congratulates all of the hospitals recognized by US News and World Report on the Best Hospitals list of 2011 - 12. We are particularly proud of the Cleveland Clinic and University Hospitals Case Medical Center - each of whom was nationally ranked in over 20 specialties!

Designed by Synergy and hosted by Cleveland State University on March 31, the Public Sector Economic Inclusion Forum will focus on engaging minority- and women-owned businesses.

Dr. Rachel Talton, CEO of Synergy Marketing Strategy and Research, Inc. was one of few entrepreneurs and leaders honored to participate in President Obama's “Winning the Future Forum on Small Business” held on February 22, 2011 at Cleveland State University.

Synergy conducts focus groups, surveys, mystery shopping, mock jury trials and various brand research projects across the U.S. If you are interested, in joining our national marketing research panel...

Dr. Rachel Talton has been featured in several print, television, radio and internet advertisements in her career. The most recent is a video spot for the Council of Smaller Enterprises (COSE) 2010 Annual Business Conference. COSE is the region’s largest small business support organization, boasting over 16.000 small businesses as members. Dr. Talton and her partners in TRUST, Lynne Meyer, Barb Oney, Arlene Watson and Christine Zust will speak on collaborative engagement at the conference Wednesday, October 20 from 2:45-4:00 pm.

The Ohio Department of Transportation (ODOT) is providing opportunities to disadvantaged businesses in Northeast Ohio for nearly $67.5 million in construction, supplies, trucking and professional services contracts. The work is for the new I-90 Innerbelt Bridge project. These business opportunities reflect a Disadvantaged Business Enterprise (DBE) participation goal of 15 percent of the estimated $450 million design-build project. In an extraordinary move, ODOT has set the aspirational DBE participation goal to $90 million, or 20 percent of the project.

Dr. Rachel Talton has been named a recipient of one of the Top 10 Women Business Owners of Northeast Ohio awards by the Cleveland chapter of the National Association of Women Business Owners (NAWBO).

Dr. Beth Fitz Gibbon, a Senior Consultant with Synergy, is a practitioner in strategy, research, marketing, new business and new product development. She has consulted with and held senior management positions at Fortune 500 corporations, small and medium enterprises, and non-profits. Fitz Gibbon earned her doctorate in Business Management at Case Western Reserve University, where her research focused on the strategic outsourcing of innovation and its implications for long term competitiveness. She holds an MBA in International Marketing from Emory University and a BA in English and Psychology from Rutgers University.

Social media has forever changed the way businesses market goods and services. The use of blogs, LinkedIn, Twitter, video-sharing sites, Facebook, and other social networking tools is growing exponentially, with interested parties both contributing and voraciously consuming content.