Welcome to Synergy, a leader in Marketing Strategy and Research

"An organization’s brand reputation is a sacred trust with its stakeholders. Our job is to help our clients to establish, maintain, and leverage that trust in a way that creates maximum value for their customers, employees, and shareholders."
- Rachel Y. Daniel, CEO of Synergy Marketing Strategy and Research, Inc.

Do You Have Synergy?

By definition, "synergy" occurs when two or more agents act together to create an effect greater than what was expected of each on its own.

Synergy Marketing Strategy and Research, Inc, an award-winning Northeast Ohio strategic marketing firm, and DecisionPoint Marketing, a leading marketing research firm in Summit County, have developed such an effect by joining forces. Together known as Synergy, our experienced team works with your company to produce unprecedented results in Stakeholder Relationship Management (SRM). We are proud to be a market leader in the stakeholder approach to strategic management.

SRM is a strategic management process with all stakeholders at the core. Our firm helps create loyal and profitable relationships with all corporate stakeholders, including customers, employees, suppliers, strategic partners. and the community at large. Our market research targets areas that can positively impact your business. Our experts offer results-oriented advice on community relations, supplier relations, supplier diversity, training/development and much more. Synergy conducts employee surveys, focus groups, team-buiding sessions and other services to strengthen your business and your business relationships.

Synergy's new focus group facility in Fairlawn, Ohio, is a 3,600-square-foot, state-of-the-art space featuring elegant and comfortable furnishings for client viewing, wireless Internet, double-glass participant rooms and discussion rooms. Combine Synergy's SRM expertise with this top-notch facility, and you'll find all of the tools you need to ensure stakeholder satisfaction that will ultimately improve your bottom line.

At Synergy, we don't just tell others about the importance of being committed to stakeholders; we live out that belief everyday in our business relationships. Our employees and partners are part of the Synergy family. Our customers trust our commitment to the highest levels of service and quality in every project and every interaction. Our community recognizes Synergy's commitment because we give back through pro-bono work, volunteerism and investing a percentage of profits every year into local activities and organizations.

Are you ready for synergy? Learn about our talented team; hear what clients have to say about us; and discover what Synergy can do for you.

"Synergy played a key role in our brand packaging development by designing and executing a consumer research project, giving us insight into our design concept, competitive benchmarks and consumer wants and needs."

John Trenta
Product Manager
Akzo Nobel Decorative Paints, USA

Latest News

Synergy CEO Honored as Exemplar of "Women Giving Back"

March 31, 2009

Synergy is very proud to have been honored in March 2009 Launch Notes as an exemplar of “Women Giving Back.” Synergy will be featured among women-owned corporations who value both excellence in their products and service, and corporate social responsibility. Synergy thanks Launch Notes for the honor! Listen to full interview online!

What Ants Can Teach Us About Collective Action

March 5, 2009

In today’s economy every business leader should consider potential collaborations as an extension to their business model. But there are interesting questions beyond the economic conditions in which we find ourselves. For example, how and why does collective action work? What are the cultural, organizational, and structural antecedents to a successful collective action? Equally as importantly, why do collaborative efforts so often fail? Ostrom, in Governing the Commons, tries to discover the characteristics of organizations which collaborate to provide for the collective good. By contrast, in The Logic of Collective Action, the seminal work on collective action, Olson asks about the conditions under which people contribute sufficiently enough for the collective good to materialize. He ponders why we so often design organizations which discourage achievement of the collective good.

Synergy CEO Delivers Keynote Address to OIC International Conference in Philadelphia

February 25, 2009

Synergy Marketing Strategy & Research, Inc. CEO Rachel Daniel delivers a keynote address at the OIC International Conference of Affiliates. Daniel addressed board chairs and program directors from sub-Saharan African countries, along with OIC International board and staff, international diplomats, and U.S. dignitaries. Executives from U.S. business, civic, educational, and government organizations were also on hand. The speech was designed to outline an innovative strategy for success in building a strong OIC International brand in challenging economic times. Daniel made brand trust a focal point for OIC International growth over the next 40 years, building on the organization’s success in providing individuals in underserved countries with the education, skills and confidence they need to help themselves, their households, and their communities.

Trust: The Foundation for Brand Equity

February 16, 2009

In today's market, strong brands capture the attention of customers, decision makers and stakeholders. Strong brands are trusted brands. However, most companies have such shallow brand equity and such low trust indices that it is amazing these companies are able to sell anything.

Bankers Vow to Build Trust with Increased Lending

February 11, 2009

A fascinating headline in the AP tonight. The top bankers in the U.S. are now concentrating on rebuilding the public trust. We are certainly going to be watching. In our opinion, there is nothing more important in this crisis than the public trust - and it has been violated with impunity. The leaders of our financial institutions would be well-served to learn a valuable lesson. Stakeholder trust that you earn by leading with integrity, making sound business decisions, and exuding compassion and respect to valued stakeholders is far more important than short-term profits. Lead. Thrive. Trust and be Trusted!