Welcome to Synergy, a leader in Marketing Strategy and Research
- Dr. Rachel Y. Talton, CEO of Synergy Marketing Strategy and Research, Inc.
Synergy helps large corporations and institutions earn the trust, loyalty and most of all, passion of their customers and employees. Our goal is to dramatically enhance every brand we engage by leverage the science of passion across every facet of the brand experience.
We focus on three strategic activities: we inform our clients, using rigorous data and insights; we activate strategic insights in a way drives meaningful change; and finally, we inspire our client’s customers, employees and stakeholders to believe in their brand. As a result of these three activities, our clients achieve improved brand equity, productivity and profitability. That leads to long-term, and often exponential, growth.
The industries we serve are focused largely in consumer-facing industries that touch communities and improve lives. These are industries are Banking, Health Care, Retail and CPG, Nonprofit and Government and Education.
Our proprietary methodologies (aptly titled SynOvations) uncover, assess, and report on the distinctive brand attributes that trigger trust within the culture of an organization — and in the marketplace as a whole. Most importantly, our team of Brand Scientists works with your executives, middle managers and front-line staff to transform your organization. Building brand from the inside-out.
Because our core practice areas are rooted in research and insight, clients are empowered to make strategic, data-driven decisions that produce proven ROI — return on investment AND return on insight.