Synergy Marketing Strategy and Research, Inc
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Synergy Marketing Strategy
and Research, Inc
Focus Group Facility &
Corporate Headquarters
3634 West Market Street
Suite 104
Fairlawn, Ohio 44333
Facility Information »
Phone: (216) 431-0008
Toll Free: (866) 544-4007
Fax: (216) 333-1180
Contact Us »

Welcome to Synergy, a leader in Marketing Strategy and Research

"An organization’s brand reputation is a sacred trust with its stakeholders. Our job is to help our clients to establish, maintain, and leverage that trust in a way that creates maximum value for their customers, employees, and shareholders."
- Rachel Y. Daniel, CEO of Synergy Marketing Strategy and Research, Inc.

Do You Have Synergy?

By definition, "synergy" occurs when two or more agents act together to create an effect greater than what was expected of each on its own.

Synergy Marketing Strategy and Research, Inc, an award-winning Northeast Ohio strategic marketing firm, and DecisionPoint Marketing, a leading marketing research firm in Summit County, have developed such an effect by joining forces. Together known as Synergy, our experienced team works with your company to produce unprecedented results in Stakeholder Relationship Management (SRM). We are proud to be a market leader in the stakeholder approach to strategic management.

SRM is a strategic management process with all stakeholders at the core. Our firm helps create loyal and profitable relationships with all corporate stakeholders, including customers, employees, suppliers, strategic partners. and the community at large. Our market research targets areas that can positively impact your business. Our experts offer results-oriented advice on community relations, supplier relations, supplier diversity, training/development and much more. Synergy conducts employee surveys, focus groups, team-buiding sessions and other services to strengthen your business and your business relationships.

Synergy's new focus group facility in Fairlawn, Ohio, is a 3,600-square-foot, state-of-the-art space featuring elegant and comfortable furnishings for client viewing, wireless Internet, double-glass participant rooms and discussion rooms. Combine Synergy's SRM expertise with this top-notch facility, and you'll find all of the tools you need to ensure stakeholder satisfaction that will ultimately improve your bottom line.

At Synergy, we don't just tell others about the importance of being committed to stakeholders; we live out that belief everyday in our business relationships. Our employees and partners are part of the Synergy family. Our customers trust our commitment to the highest levels of service and quality in every project and every interaction. Our community recognizes Synergy's commitment because we give back through pro-bono work, volunteerism and investing a percentage of profits every year into local activities and organizations.

Are you ready for synergy? Learn about our talented team; hear what clients have to say about us; and discover what Synergy can do for you.


"Synergy played a key role in our brand packaging development by designing and executing a consumer research project, giving us insight into our design concept, competitive benchmarks and consumer wants and needs."

John Trenta
Product Manager
Akzo Nobel Decorative Paints, USA

Latest News

January 12, 2010
Synergy is currently looking for young professionals who enjoy visiting museums.
January 11, 2010
Synergy is looking for folks who eat peanut butter regularly to participate in focus group on Thursday, January 21st.
January 5, 2010
This article found on Marketingprof.com (Sept. 1, 2009) by John Wechsler points out the importance of maintaining a company's often-overlooked current customer base. Online surveys are an effective tool in gaining customer feedback and they play an important role in retaining customers. In this article Wechsler lends strategies that will entice customers to reply and therefore improve repsonse rate.
December 30, 2009
Focus groups, a form of qualitative research, are an integral mechanism for obtaining attitudes on products, services, packaging, experiences or advertisements. Found on BWSmallBiz (Oct./Nov. 2009) by Louise Lee correspondent in BusinessWeek's Silicon Valley bureau is a straight forward guide to focus groups. A bit of trivia: according to Wikipedia, the first focus groups were created at the Bureau of Applied Social Research by associate director, sociologist Robert K. Merton. The term itself was coined by psychologist and marketing expert Ernest Dichter.
December 15, 2009
This timely article found on Branding Strategy Insider, Judy Franks, The Marketing Democracy outlines this coming year's top marketing trends. In it she shares her thoughts and conveys her expert opinion about the issues facing marketing professionals from reduced resources to wiser consumers. As marketing professionals we are faced with creating a solid strategy that produces results in a new and ever-changing climate.
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